Social media is a great way for self storage companies to promote their business, to engage with customers and people in the industry, and to gain referrals and positive recommendations. However, there is a difference between using just social media and using it to really help your business. To help you, I have compiled a list of the top 7 things that self storage companies should not do on their social media accounts:
1) Do not “like” your own company posts with your regular profile. The concept of liking your own posts just sounds tacky. Truthfully, you are looking for organic likes. People assume that if you posted it that you like what you put, so liking your own stuff is unnecessary.
2) Do not approach negative social media feedback with fire in your eyes. Deleting a post can seem a bit shady to your followers. Instead, utilize the negative feedback in a proactive way. Show your viewer base exactly how your company deals with sticky situations, gracefully.
3) Do not post junk or bad links. Check the all the links you plan on re-tweeting or sharing. The last thing you want is for your followers to be directed to somewhere unknown or weird for that matter. Make sure you are posting directly from the website you are trying to share. Do not copy and paste full links. They add clutter to your posts and you can easily copy and paste wrong, leading to a bad link.
4) Do not over promote…remember to engage. People love it when you bombard them with constant self promotion on social media…NOT. Try the one in seven rule for social media: for every one post promoting or advertising your storage facility (like coupons, announcements, and monthly specials), include seven witty/savvy/informative/creative/intriguing posts. This rule will help your social media stay relevant and organic and not like a TV commercial that keeps replaying over and over.
5) Do not forget about your company website. Think of social media as the catalyst for bringing more traffic to your website. To do this, make sure each social media outlet you are using directly connects to your main source of information (ie: your self storage facility website).
6) Do not criticize on social media. This should go without saying, but do not bad mouth competitors in posts. It isn’t classy or nice and most likely won’t shine the right kind of light on your company. This concept can also extend into talking about politics or saying anything that might be controversial. We recommend company policies on issues of this kind.
7) Do not start using social media unless you have a plan. What do you want to accomplish with social media? Create a 6-12 month layout of how you want to accomplish this social media goal. Not every post has to be perfectly synced with this goal, but ultimately your online promotions and campaigns should be cohesive in working towards the bigger picture. Don’t start using social media because you think you need to. Use it with a purpose in mind and not to undermine the purpose.
Social media is fun and the more fun you have with it, the more your audience will see that and like that. Take the advice I’ve shared with you and run with some great ideas of your own!