Your self storage facility is more than just a location full of storage units and an office; at least it can be more. In today’s market, everybody is trying to find a way to be different. Most are trying to stand out from other places without having to put too much of a dent into their own pocket. There are many things that can be done and looking at what others have done can be a great source of inspiration.
Store Self Storage and Wine Storage, a Palm Beach Gardens Self Storage facility, was able to drum up some extra attention throughout the summer and into late September by opening up part of the facility for a green market. By opening up a covered portion of their facility, they were able to host essentially a farmer’s market where local vendors brought in their home made or home grown goods. The event brought in people during the summer and provided a great source of word-of-mouth advertising. In October, the facility is hosting another event. They will be hosting a Wine and Design Showcase.
The green market and showcase that Store Self Storage and Wine Storage holds also garners them a lot of local attention from local, small media outlets. Perfect free advertising. Both events were also covered by Insideselfstorage.com. The facility saw a need in the community and offered up a venue to satisfy that need and received a lot of attention for it.
Your business can do something similar. Fall is craft season. People love homemade goods from holiday presents. You can open up part of your facility for a small craft fair. Advertise around your community with simple fliers and posters. Or you could open up part of your business as a meeting facility. Allow organizations to rent out portions for group meetings and such. Just find something to bring in more people that won’t have a deep out of pocket expense.
Another Chicago Self Storage Facility, LifeStorage of Libertyville, Ill., is hosting a used car tent show. Nine dealerships are in on the event that will surely bring in a lot of attention. Not only will people throughout their local area be informed of the event, but again, the facility is receiving attention from readers of Insideselfstorage.com. This project is a little bigger and more involved, but it is just another option from which you can draw inspiration.
Host a flea market, local art show, bark in the park in your parking lot, or something that brings in people without costing you a lot of money. Take a look at your community and see what your facility can do to add to it. Are you in a college town where there are art students who would love to sell their stuff? Host a simple art show. Do you know of a car club that is looking for a place to show off their cars? Host a cruise-in.
Examine what your self storage facility has to offer and then make a difference in your community while enjoying the advertising benefits.