There is no doubt that the holiday season yields an intense amount of timely advertising in nearly every industry. Being an end-of-the-year holiday, these end of the year holidays are usually in the minds of everyone all through the year making this time of year significant. If you can promote your self-storage company effectively during the holiday season, then you will be setting your company up for healthy growth.
As the biggest holidays for charitable giving, Christmas is often celebrated as an opportunity to donate food, clothing, presents, and other items to those in need. The entire holiday is built around caring, being jolly, and helping others. As soon as the Christmas music begins playing on the radios a month (and now often even earlier than that) before December 25, the blissful theme of the popular holiday is pounded into the hearts of everyone. Let that be your musical cue that you should have your self storage business’s advertising themed along with the holidays.
According to InsideSelfStorage.com, self-storage companies all over the world will be participating in Christmas holiday charity events this year. From California, Houston, Florida, South Africa, England, and other locations, self storage facilities are working to provide donated food, gifts, and clothes to those in need over the holiday. The storage companies usually partner with charity organizations, which host donation drives year-round to meet their donation goals.
Here is a list of charity nonprofit organizations that have worked with self storage facilities in past donation drives:
- The Children’s Society
- The Salvation Army
- U.S. Marine Corps Reserve Toys for Tots
- Operation Santa
- CARE (Cooperative for Assistance and Relief Everywhere)
Participating in holiday donation drives gives you a feeling of warmheartedness for helping others. But it also would mean a big promotion of your self storage business to all of the other millions of warmhearted individuals all over the world.
Christmas is less than one month away, which may make it difficult to successfully promote your business in limited time. While there’s still time, contact charity organizations in your area and ask how your business can help with their Christmas projects. Many self-storage operators donate one or more storage units to hold donated items or to serve as collection locations for community members looking to drop off donated items.
Another great way to help others and promote your self storage company during the holiday season is to provide your customers with fantastic holiday specials. This could include something as simple as a discounted rent price to all customers. If you’re looking to be more creative, you can set aside a limited amount of storage units for customers to choose from for holiday present storage, as Dainton Self Storage has done in Southwest England.
There is still plenty of time to join the many in the self-storage industry striving to make this holiday celebration available to everyone around the world. It is an extremely rewarding experience and will better your company in the long run.
For more tips on how to successfully donate during the holidays and help build up your self storage company reputation, read 11+ Ways to Donate a Merry Christmas!