Whether you are a college student looking for “storage unit prices” on the internet, or a father of 3 looking to move into your new home this summer, there are a lot of people who will need, use, or utilize a storage unit in the upcoming summer months.

It’s no surprise that many people are now turning to the internet to do most of their shopping or turn to the internet to at least research for moving & storage. Many of the keys to reaching these individual customers all starts with your company’s website and the “keywords” that drive searches. These keywords can either be bought through “Pay per Click” (PPC) advertising sites like Google or you can simply place keywords in the “content” on your websites.

There are broad keywords like “self storage,” “storage unit,” and “mini storage,” but these keywords are very heavily contended for and it may be almost impossible to beat out some of the larger named companies in the industry.

Despite the competition for the broad keywords – there is still hope! Although you should definitely try to put these broad terms into your “keyword efforts,” you can still gain a lot of traffic from working on keywords with less competition. Try multiple variations of phrases or put a “local” feature into your keyword. While your competitors are out spending a lot of money on pay per click for “storage unit” you could be spending very little and gaining customers with “Austin storage facility” or “self storage in Las Vegas” or “Colorado Springs Storage Units”

One Important Note– Be extremely careful when it comes to Pay per Click advertising as you can waste of lot of your hard earned dollars if you are not careful. There are a lot of very reputable companies in the storage business that can help you manage your PPC budget and we suggest you reach out to them if PPC is something you’re interested in. In the meantime, while you are arranging a PPC strategy, use your imagination when you are writing your website content and it may bring you in a few more clients than your competition.