As the self storage industry evolves it is becoming more and more apparent that online reservations of storage units is a necessity. As consumers become more and more comfortable with making purchases online it is important that your self storage company offers the ability to reserve a storage unit online. The numbers are staggering: 56% of online reservations occur during office hours. These are people who know you are in the office and would rather reserve their storage unit immediately while searching online. If that number isn’t staggering enough than maybe this will help; we’ve noticed that over 52% of the time consumers reserving a storage unit online will choose a unit larger than a 10×10. We are not just talking about people reserving small units we are talking about people making decisions online for pricier self storage units. Once the reservation process is setup these consumers take virtually none of your managers time. Instead of your manager will have additional time to answer phone calls, clean out units, or deal with walk-ins. Online reservations should be looked at as an additional sales tool for your self storage facility – are you ready?
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