Who is making the phone ring?

Too often when evaluating the success of certain advertising efforts; inaccurate tracking techniques such as “how did you hear about us” is not giving credit where it’s due. It’s an ongoing battle that those of us who sell advertising continually have to overcome and prove our merit. Thanks to today’s technology and tracking techniques, it is becoming easier to track your exact ROI an advertising source is providing. One thing that has become a widely used tool is an RCF number, or “tracking” number as most of us refer to them as.

The data these inexpensive tracking tools can provide can save thousands of precious marketing dollars by indentifying what’s generating calls, how the calls are being handled, when calls are missed, etc. Data is generally housed in a user friendly portal where you can track all of this info. All of us advertise and are approached with new marketing options every day. I’m sure most of these sources will generate new business but a tracking number will help verify this. �

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